How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 24.06.2025 00:52
Processes
People
Perception
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Place
Price
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
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Good marketing is doing this well.
Product
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What do you think hell is like?
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
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